Analyse a UKTV drama title sequence

Right, so im choosing EastEnders again, i have no idea why because I don't even like the program, hmm. Yes, so any ways a link to the titles is here. Apparently the titles have changed and these are the new all shiny ones that they paid someone millions of pounds to do, which to be honest is a bit of a rip off considering all its doing is zooming out, good for them.

The titles open with you being shown a blue rippled surface which you can safely assume is a river, with a slight mist over the top, maybe this symbolises that there is an air of mystery to the new titles and what is about to happen in the show, establishing the genre of it. then again maybe its pure coincidence. at around 8 seconds you can see the beginning curves in the river and what is quite clearly the millennium dome, so we have a location for where the program is set now. London, England if you didn't know. there is also a brief silence at the begging when the titles start to role, this creates quite an ominous effect in my opinion. the titles are the ever famous EastEnders ones(duh) and play throughout the sequence. The camera then rapidly zooms out whilst turning to the left finally stopping to at 23 seconds to establish which part of London the drama is set it, the east end believe it or not. at 24 seconds the EastEnders logo fades into the shot, revealing the name of the drama followed by the BBC logo the producers of the drama.

The title sequence on purpose i would presume, is rather serious in how it is shown which shows that this is a serious drama and not something aimed at children. The music played other the top of the sequence is again cheerful, er serious this is done in conjunction with the video to reinforce the series nature of the show.