Technology on education.

Without technology education would be of a lower standard and lessons would take longer. Some subjects wouldn't exist. Participating in learning becomes more difficult. The impact that technology has on education is all linked. We are interactive and social within the web 2.0 community.

Final Cut

First Version:


This is the first version of our final, using the rough cut we eliminated some shots that didn't work and replaced them with some ones we managed to improvise when filming. Such as the shots with the characters on the swings. We were happy with our final cut so we decided to post it on Youtube and link it to Facebook to receive some audience feedback. We were told that some of the shots were to long and that there wasn't enough going on at some points in the text. We took this into consideration and produced a second version of our final cut.

Final Version:


We made some of the changes that were suggested this included adding some more action to two main sections of our text. One of them was on a chorus were we added to more shots of the boy and girl characters. And the other was at the end while the band was performing. We decided to added a few shots of the characters going in reverse showing that the boy character is dreaming "of better days with you now", with the text reverting back to the beginning.

Our final version is both performance and narrative, like most other music videos in our genre we switch between performance and narrative. Overall I am happy with how our group performed and how we worked as a team to meet our deadlines despite the fact we lost a group member during the process of creating our text.

Rough Cut

Rough Cut:

This is our groups rough cut, in this we have put the shots we want to use in the correct order but with minimal editing. This is so we can have a rough idea of how each shot looks and how well the text looks as a whole.

In my opinion the shots that we storyboarded look the best as we were able to plan these beforehand allowing for more preparation on them. For example the 'Abbey Road Shot' this is one of our storyboarded shots and I feel this is framed particularly well and will work well in our final edit.

However one exception to this is were our boy character (Jack) is on with or pushing our girl character (Sophie) on the swings. I feel this shot is also framed well and when the shots are edited together will create a very strong effect.

For our final cut we need to tidy some shots up and decided on whether or not to include some shots that were filmed badly and whether we should deviate from the storyboard because of this.

Ancillary Task - Advert

This is our groups advert cover and what it would look like placed into a magazine. We decided to place our advert inside NME magazine as this is a music magazine in which similar bands to ours feature in. Our advert is itself placed by article on 'Combat Rock' although not entirely the same genre as our band it shares many of the same elements.

To produce this advert we followed the same design process as our album cover. The idea for this advert was based upon my final advert design.

We decided to add a quote in as we felt the advert whilst good and eye catching didn't tell you what genre the band was, with the quote of "A refreshing take on the Indie genre" this was now unmistakable, the quote is also from a reliable magazine NME.

We chose the colours yellow and purple for the text and background because they are very similar to a big named brand 'The 99' ice cream, we felt that the band could ride the success and reputation of this brand to increase their own. We chose to put three ice creams on as there is three members in the band, it also represent the three stages of producing anything not just music which are planning/research stage, the construction stage and the evaluation/feedback stage. Our advert is very different from our album cover on purpose we wanted them to be distinct from each other so that they could exist in their own right and not only with each other.

We didn't actually have a a copy of NME magazine or any music magazine in fact. To overcome this problem we decided to digitally place our magazine into one instead.



We then added similar magazine to increase the immersion and believability of the advert. This was done in Adobe Photoshop CS3

Ancillary Task - Album Cover

This is our final version of our album cover (front and back). Using the umbrella's for the album cover ties in with some key shots of our music video. For example in one chorus the band can be seen dancing with umbrella's this creates a visual anchor point for the audience as they will associate them with each other. We decided to make our album cover feel 'summery' as the song used in our music video has an upbeat tempo and feels 'summery' itself. The shadow we added to the umbrella's and flowers help create this effect by making it look like it is sunny. Our album cover is very different from our advert on purpose we wanted them to be distinct from each other so that they could exist in their own right and not only with each other.

I will now go through the steps we used to create our album cover.

Before we could start working on a final design we each came up with our own separate album cover ideas. As a group we decided we liked Jack's design the best and so we produced a mock version of what this would look like on a computer using Adobe Photoshop CS3:

To create this we took a photo of an umbrella open and one of an umbrella closed from a high angle, we then cut these images out and placed them onto a grass background. We changed the colours of the different umbrella sections and then finally we added some basic text for the "'S".


This gave us a basic idea to work our final product from.

For our final version we used a different umbrella, one that could open properly and also that had the colours we wanted already in the segments. This saved us from having to edit them during post production. We also used a higher resolution camera so that the picture would be a higher quality. We used the same technique as before by taking a photo of the umbrella open and closed from a high angle. We then cut them out using Adobe Photoshop CS3 and added a grass background.



Instead of using text for the "'S" we decided to use flowers.


We then added a shadow to all the elements to make it look like it was sunny day to reflect the upbeat tempo of our music video and song.

For the back of our album cover we used the same image as the front but this time we see it from much closer up. We then added the text using the same font for the advert and music video. We added the same grass background and then added the shadows to replicate the summery feel generated by the front of the album.

Advert

This is my idea for our advert. I based my idea on one of my album cover idea's so that the to would be linked together and you would be able to recognise them as coming from the same band. The creation process was also very similar to the album cover idea

I first sketched out a rough idea. I chose to do a simplistic design to keep focus on the key features. I also believe that the more simple a design is the more successful it will be as there are less elements that can go wrong. The ice cream sign again is a prominent feature in this design except this time there are three of them. I chose to do three to represent the three members in the band. In this design the ice creams are all the same colour or colours with white, brown and cream being used in each to represent the different parts of an ice cream with a flake. The text in this design is very generic and creates a sense of familiarity with the viewer without distracting them to much from the ice cream signs. I was undecided on a background colour at this stage of the design.

I then created the design on a computer using Adobe Photoshop CS3 this allowed me to do more to the image and manipulate in more sophisticated ways than using a program such as Paint or even hand drawing my final design.

Anamatic

This is our anamatic for our music video 'Oh me oh my' by the 99s. I am pleased with our anamatic as it allowed us to see a rough idea of what our music video what look like. It also enabled us to see what shots and ideas would work well with the section of the music they were paired with. If conflict arose between the music and shot it gave us an idea of how we could resolve this problem by moving the shot into a new position.

We change from narrative to performance in the throughout the video. We did this to stick to basic music video conventions as the majority of music videos do this. This is because it allows to show that the band members are in fact talented and can play the instruments they are using and it allows them to tell a story to keep the viewer engaged as some people would get bored of watching three to five minutes of solid performance. However in our anamatic the only performance shots we have are of the people playing the band members singing without playing instruments. This will change as we have arranged to film using the instruments that are featured within in the song.

We had many good ideas in my opinion, in particular the shot were the band member are dancing with the umbrellas, we gathered the inspiration for this idea from the 'Park Life' video from 'Blur'. This was done to add comic elements to our video as the main narrative is about a boy and a girl breaking up. Without the comic elements in the video the narrative would be to serious for what is quite a lively song.

My favourite shot in the video and the anamatic is the Abbey Road shot were we pay homage to The Beatles Abbey Road album cover. In this shot we have the main boy walking across a zebra crossing to meet the girl. We decided to do this shot because The 99s cite The Beatles as one of their biggest influences and inspirations.

Overall I thought that our storyboard and shots fitted together well with the music. I also feel that our team worked well together as a unit to produce the ideas for the shots and to produce the anamatic. We gelled well together and were able to bounce ideas of each to make the anamatic into a success.