Anamatic

This is our anamatic for our music video 'Oh me oh my' by the 99s. I am pleased with our anamatic as it allowed us to see a rough idea of what our music video what look like. It also enabled us to see what shots and ideas would work well with the section of the music they were paired with. If conflict arose between the music and shot it gave us an idea of how we could resolve this problem by moving the shot into a new position.

We change from narrative to performance in the throughout the video. We did this to stick to basic music video conventions as the majority of music videos do this. This is because it allows to show that the band members are in fact talented and can play the instruments they are using and it allows them to tell a story to keep the viewer engaged as some people would get bored of watching three to five minutes of solid performance. However in our anamatic the only performance shots we have are of the people playing the band members singing without playing instruments. This will change as we have arranged to film using the instruments that are featured within in the song.

We had many good ideas in my opinion, in particular the shot were the band member are dancing with the umbrellas, we gathered the inspiration for this idea from the 'Park Life' video from 'Blur'. This was done to add comic elements to our video as the main narrative is about a boy and a girl breaking up. Without the comic elements in the video the narrative would be to serious for what is quite a lively song.

My favourite shot in the video and the anamatic is the Abbey Road shot were we pay homage to The Beatles Abbey Road album cover. In this shot we have the main boy walking across a zebra crossing to meet the girl. We decided to do this shot because The 99s cite The Beatles as one of their biggest influences and inspirations.

Overall I thought that our storyboard and shots fitted together well with the music. I also feel that our team worked well together as a unit to produce the ideas for the shots and to produce the anamatic. We gelled well together and were able to bounce ideas of each to make the anamatic into a success.