Monday 6 December 2010

Ancillary Task - Album Cover


This is our final version of our album cover (front and back). Using the umbrella's for the album cover ties in with some key shots of our music video. For example in one chorus the band can be seen dancing with umbrella's this creates a visual anchor point for the audience as they will associate them with each other. We decided to make our album cover feel 'summery' as the song used in our music video has an upbeat tempo and feels 'summery' itself. The shadow we added to the umbrella's and flowers help create this effect by making it look like it is sunny. Our album cover is very different from our advert on purpose we wanted them to be distinct from each other so that they could exist in their own right and not only with each other.

I will now go through the steps we used to create our album cover.

Before we could start working on a final design we each came up with our own separate album cover ideas. As a group we decided we liked Jack's design the best and so we produced a mock version of what this would look like on a computer using Adobe Photoshop CS3:

To create this we took a photo of an umbrella open and one of an umbrella closed from a high angle, we then cut these images out and placed them onto a grass background. We changed the colours of the different umbrella sections and then finally we added some basic text for the "'S".


This gave us a basic idea to work our final product from.

For our final version we used a different umbrella, one that could open properly and also that had the colours we wanted already in the segments. This saved us from having to edit them during post production. We also used a higher resolution camera so that the picture would be a higher quality. We used the same technique as before by taking a photo of the umbrella open and closed from a high angle. We then cut them out using Adobe Photoshop CS3 and added a grass background.



Instead of using text for the "'S" we decided to use flowers.


We then added a shadow to all the elements to make it look like it was sunny day to reflect the upbeat tempo of our music video and song.

For the back of our album cover we used the same image as the front but this time we see it from much closer up. We then added the text using the same font for the advert and music video. We added the same grass background and then added the shadows to replicate the summery feel generated by the front of the album.

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